Project Overview

Services

Brand Identity Design + Development

Package Design

Vector Illustration

Background + Approach

Centre Maintenance is an electronic music group based in WDC.

Interactive nature provided the initial branding and package design for their initial limited edition EP in vinyl format. The focus of the branding was the development of a low poly symbol to reflect the hard edged geometric abstraction of their unique sound, as well as the cryptic symbolism of their lyrics. CM's lyrics often draw from strong forces in the natural world. The shape of the hexagon was incorporated into the final logo as it serves as one of the strongest structures in the natural world, and a perfect shape to draw from when reflecting their unique identity.