Brand Identity
Vector Illustration
The USDA Pollinator Archive will serve as an online portal for scientists to upload and access a growing database of pollinator data and information. Currently under development, the USDA Pollinator Archive will be the first of its kind, aiming to launch in the near future.
Interactive Nature approached the branding with a focus on the many similarities between the structure of the beehive and that of the database. Drawing visual inspiration from the honeycomb cells in the hive, a series of hexagonal shapes were arranged in various sizes, positions, and states of opacity, aiming to visually reflect the transfer of data and information driving this unique resource.